Increasing the number of people who take advantage of self response options (such as completing a paper questionnaire and mailing it back to the Census Bureau) can contribute to a less costly census with high-quality results. An overall objective of the Census Bureau to increase self response in the decennial is by making it easier to respond to the survey. We are examining ways to leverage technology, variation in demographic/geographic response propensities, and new modes to promote Internet response and to increase the overall self response rate. This includes the use of Internet, innovative contact strategies, and new modes of contacting the public such as telephone and e-mail. In addition, through ongoing collaborations with communications specialists, we will study and monitor the communications environment and seek new/additional opportunities to engage the public and encourage response to the Census (e.g., social networking, strategic partnerships, advertising, etc.).