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The 2021 Holiday Season

Press Release Number CB21-FF.11

This holiday season is a time to celebrate, reflect, exchange gifts and give thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its vast collection of statistics.

The following facts are made possible by the invaluable responses to the Census Bureau’s surveys. We appreciate the public’s cooperation as we continuously measure America’s people, places, and economy.

Did You Know?

$14.6 billion

The estimated retail sales for the nation’s department stores in December 2020, a decrease of 20.0% from $18.3 billion in December 2019. 

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The estimated percentage that December sales accounted for of total hobby, toy and game store sales in 2020. 

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$96.2 billion

The estimated value of retail sales by electronic shopping and mail-order houses in December 2020, the highest estimated total for any month last year.

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$33.4 billion

The fourth quarter 2020 seasonally adjusted after-tax profits for retail trade corporations with assets of $50 million and over, down $10.4 billion from the third quarter of 2020.  

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$2.6 billion 

The value of U.S. imports of Christmas decorations from China for 2020. China led the way with 92.03% of the U.S. total imports of Christmas decorations. 

$462.2 million

The value of U.S. imports of Christmas tree lights for 2020. Cambodia led the way with 60.1% of the total U.S. imports of Christmas tree lights. 

515 establishments 

The number of establishments nationwide that primarily produced dolls, toys and games in 2019, a decrease of 17 establishments from 2018 (532 establishments); they employed 6,268 workers in the pay period including March 12, an increase of 31 employees from 2018 (6,237 employees). California led the nation with 94 establishments in 2019.  

$701.9 million 

The value of U.S. imports of tapered candles in 2020. Most of these came from Vietnam, representing more than 48.1% of America’s imported tapered candles, followed by Canada with 21.6%. 

Holiday Names

There are many holiday-sounding places in the United States. For example, more than a dozen areas have Holly in their names, including Holly Pond, Ala. (851), Holly Grove, Ark. (460), Holly, Colo. (837), Holly Hill, Fla. (12,958), Holly Springs, Ga. (16,213), Holly Village, Mich. (5,997), Holly Springs, Miss. (6,968), Mount Holly, N.C. (population 17,703); Holiday, Fla. (24,939), and Holiday Shores, Ill. (2,840).

There’s also Snowflake, Ariz. (6,104); Santa Claus, Ind. (2,586); North Pole, Alaska (2,243); Noel, Mo. (2,124); and — if you know about reindeer — Dasher, Ga. (890), and Rudolph, Wis. (433). There is also Unity, Ore. (40) and Garland, Texas (246,018).

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The following is a list of observances typically covered by the Census Bureau’s Facts for Features series:

Black (African American) History Month (February)
Women's History Month (March)
Irish-American Heritage Month (March)
Asian/Pacific American Heritage Month (May)
The Fourth of July (July 4)
Anniversary of Americans With Disabilities Act (July 26)
Hispanic Heritage Month (Sept. 15-Oct. 15)
Halloween (Oct. 31)
American Indian/Alaska Native Heritage Month (November)
Veterans Day (Nov. 11)
Thanksgiving Day/Holiday Season (November-December)

Editor’s note: The preceding data were collected from a variety of sources and may be subject to sampling variability and other sources of error. Facts for Features are customarily released about two months before an observance in order to accommodate magazine production timelines. Questions or comments should be directed to the Census Bureau’s Public Information Office: telephone: 301-763-3030; or e-mail: pio@census.gov.

Profile America's Facts for Features provides statistics related to observances and holidays not covered by Stats for Stories. For observances not listed below, visit our Stats for Stories web page. 

Profile America's Stats for Stories provides links to timely story ideas highlighting the Census Bureau's newsworthy statistics that relate to current events, observances, holidays, and anniversaries. The story ideas are intended to assist the media in story mining and producing content for their respective audiences.





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